Search Engine Optimization (SEO) for Financial Services Firms
Search Engine Optimization is the term used to describe being found in a search engines natural search results "organically". There are a number of firms on the web that claim to offer SEO magic, few truly know the compliance requirements of the industry, and worse--many use unethical practices.
SEO Built Into Every Website
For us, SEO starts when we develop your website. We use best practices for coding, content, and other practices during the development of your financial web site. Once the infrastructure for SEO is in place, the next factors are content, linking, and additional elements that Google and other search engines use to rank and index a web site.
What's Involved in SEO?
Actively performing SEO means identifying keywords, and then doing research using specific SEO tools (both free and paid) and reviewing competitors before deciding on an approach. Content and code is then modified to achieve better results. Over time reports are re-run and an analysis on progress is reviewed. In some cases you'll notice the results immediately, it may trickle in over time, or there may be little to no effect at all. But its important to keep modifying and moving as this is the only tried and true SEO process that gets results.
SEO is not built in a day
SEO takes time. It's a constant process of evaluation and modification. Even if you achieve the results you desire, you can easily be knocked down by ad competitors who take notice--and they will. SEO is an activity that takes patience but pays off over time.
SEO is also about your identity
More than just sending traffic to your website based on keywords, SEO is also about being found when someone searches for your company name or a key executive. It's also about reputation management--good SEO can keep things like a bad review, or undesired mentions of your firm lower in search engine results and this can have profound effects on your business. This works by being proactive with your SEO--not after the fact.
Bottom line: SEO is essential to creating traffic and managing the reputation and visibility of your company, products, and executives.
Speak with us about SEO